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MARKETING TOOLKIT
Welcome to Man & Machine's Marketing Toolkit.
APPROVED LOGOS
BRAND OVERVIEW
Company Name and Approved Abbreviation:
- Man & Machine, Inc.
- MMI
Note: Man & Machine should not be referred to as "M&M" in any communications.
Color Palette
Use Primary Blue as the dominant color, supported by Steel Gray, Chrome Silver, and Arctic White for accents and backgrounds.
Note: Use Primary Blue as the dominant branding hue with grays and silver as supporting accents.
Typography
- Primary Font: Trebuchet MS, all caps or title case
- Body: Trebuchet MS Regular, sentence case
- Emphasis: Trebuchet MS Italic used sparingly
LOGO TREATMENT GUIDELINES
Wordmark:
- Man & Machine, Inc set in Trebuchet MS Bold
- Optional tagline below in Trebuchet Regular, smaller size
- Optional established year (Established 1982)
Usage Notes:
- Maintain clear space equal to the height of the "M" around all logo marks
- Avoid resizing under 1 inch width for clarity
Minimum Size Recommendations:
Use these guidelines to ensure our logo remains legible across digital and print formats.
Maximum Size Recommendations:
These recommendations help maintain logo quality when scaling for large formats like signage and banners.
VOICE & MESSAGING
Tagline: Fit for Purpose Solutions
Secondary Tagline: IT peripherals designed for superior quality and usability to complement infection prevention protocols.
C Mouse
C Mouse Wireless
Cool Drape
CoolControl
D Cool
Dell Cool Fitted Drape
E Cool
Its Cool
Its Cool Fitted Drape
Its Cool Wireless
L Cool
Laptop Drape
Mighty Mouse
Mighty O_Mouse Photos
Mouse Pad
Petite Mouse
Private Eye Monitor
Really Cool
Really Cool Touch
Really O_Cool
Slim Cool
Slim Cool Plus
So Cool
Very Cool
Very Cool Fitted Drape
Y Cool Fitted Drapes
Y Cool Photos
Medical
- Really Cool
- Really Cool - Medical Grade
- Really Cool Touch
- Really Cool Touch - Medical Grade
- Slim Cool
- Slim Cool - Medical Grade
- Slim Cool Plus - Medical Grade
- Mighty Mouse
- Mighty Mouse - Medical Grade
- Petite Mouse
- Petite Mouse - Medical Grade
- Slim Cool Plus
- Medical Grade Mice
Washable
- Very Cool Onesheet
- L Cool Onesheet
- It's Cool Wireless Onesheet
- It's Cool Onesheet
- D Cool Onesheet
- C Mouse
- C Mouse Wireless Onesheet
- Y Cool Onesheet
Accessories
- Laptop Drape
- Hardware Custom Onesheet
- Cool Drape
- Dell KB216/KM636 Cool Fitted Drape
- CoolControl
- Its Cool Fitted Drape
- Sterilized Mouse Pad
- Very Cool Fitted Drape
- Y Cool Fitted Drape
Public Safety & Industrial
Customizable Flyers
- Courts Flyer (Customizable)
- Dental Flyer (Customizable)
- Education Flyer (Customizable)
- Industrial Flyer (Customizable)
- Private Eye Monitor Flyer (Customizable)
- Public Safety Flyer for Call Centers (Customizable)
- Public Safety Flyer for Emergency Vehicles (Customizable)
- Product Catalog (Customizable)
- Dell Flyer (Customizable)
Public Safety
Medical
- Medical Marketing 1
- Medical Marketing 2
- Medical Marketing 3
- Healthcare Marketing
- Anti Antimicrobial
- Medical Onesheet 11/2020 – Hygienic
- MedicalOnesheet 11/2020 - Washable
