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Marketing Toolkit

MARKETING TOOLKIT

Welcome to Man & Machine's Marketing Toolkit.

APPROVED LOGOS

Man & Machine Logo
Man & Machine Logo
Man & Machine Logo
Man & Machine Logo

BRAND OVERVIEW

Company Name and Approved Abbreviation:

  • Man & Machine, Inc.
  • MMI

Note: Man & Machine should not be referred to as "M&M" in any communications.

Color Palette

Use Primary Blue as the dominant color, supported by Steel Gray, Chrome Silver, and Arctic White for accents and backgrounds.

Color Role Hex CMYK Description
Primary Blue
#064266 100 / 75 / 37 / 24 Strong, reliable, and high-tech
Steel Gray
#8A8F96 45 / 34 / 30 / 2 Neutral tech accent, grounding
Chrome Silver
#D7DADC 15 / 9 / 9 / 0 Sleek, metallic contrast
Arctic White
#F5F7F9 5 / 3 / 2 / 0 Clean background and negative space
Brand Color Palette

Note: Use Primary Blue as the dominant branding hue with grays and silver as supporting accents.

Typography

  • Primary Font: Trebuchet MS, all caps or title case
  • Body: Trebuchet MS Regular, sentence case
  • Emphasis: Trebuchet MS Italic used sparingly

LOGO TREATMENT GUIDELINES

Wordmark:

  • Man & Machine, Inc set in Trebuchet MS Bold
  • Optional tagline below in Trebuchet Regular, smaller size
  • Optional established year (Established 1982)

Usage Notes:

  • Maintain clear space equal to the height of the "M" around all logo marks
  • Avoid resizing under 1 inch width for clarity

Minimum Size Recommendations:

Use these guidelines to ensure our logo remains legible across digital and print formats.

Use Case Minimum Width Notes
Digital (Web, Email, Mobile) 72 px Ensures legibility of text and icon details on screens
Print (Business Cards, Brochures) 1 inch (2.54 cm) Maintains clarity of fine elements like the Vitruvian Man and curved text

Maximum Size Recommendations:

These recommendations help maintain logo quality when scaling for large formats like signage and banners.

Use Case Maximum Width Notes
Digital (Hero banners, presentations) 1200 – 2000 px Scales well for high-res displays without pixelation
Print (Booth signage, posters, packaging) 24 – 48 inches (60 – 120 cm) or larger Use vector format (SVG, EPS, or AI) to preserve quality at large scale

VOICE & MESSAGING

Tagline: Fit for Purpose Solutions
Secondary Tagline: IT peripherals designed for superior quality and usability to complement infection prevention protocols.
C Mouse
C Mouse
C Mouse Wireless
C Mouse Wireless
Cool Drape
Cool Drape
CoolControl
CoolControl
D Cool
D Cool
Dell Cool Fitted Drape
Dell Cool Fitted Drape
E Cool
E Cool
Its Cool
Its Cool
Its Cool Fitted Drape
Its Cool Fitted Drape
Its Cool Wireless
Its Cool Wireless
L Cool
L Cool
Laptop Drape
Laptop Drape
Mighty Mouse
Mighty Mouse
Mighty O_Mouse Photos
Mighty O_Mouse Photos
Mouse Pad
Mouse Pad
Petite Mouse
Petite Mouse
Private Eye Monitor
Private Eye Monitor
Really Cool
Really Cool
Really Cool Touch
Really Cool Touch
Really O_Cool
Really O_Cool
Slim Cool
Slim Cool
Slim Cool Plus
Slim Cool Plus
So Cool
So Cool
Very Cool
Very Cool
Very Cool Fitted Drape
Very Cool Fitted Drape
Y Cool Fitted Drapes
Y Cool Fitted Drapes
Y Cool Photos
Y Cool Photos
Products (select all that apply)

Our Corporate Headquarters

Covering North America, South America, Africa, Asia, Australia:

European Sales/Service Center

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